MAFS Australia 2026 · As seen on Nine

Gold Coast entrepreneur · Australia's most-talked-about groom
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MAFS 2026 reach
Scott McCristal — official MAFS 2026 portrait
MAFS 2026 · Nine
Scott McCristal
@scott_mccristal
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16M season reach#YouJustGotScotted161K+ Instagram6× growth in 100 days3M finale viewersTop 3 most-followed castFeatured in 15+ outlets
Live right now

The audience,
counting up live

Real follower counts, straight from the platforms — still climbing months after the finale.

Counts verified against platform data · updating on latest verified figures
SCOTTED
The moment

"You just got
Scotted"

At the final dinner party of MAFS 2026, Scott read the letter that ended the season's biggest storyline — put down his ring, and walked. Australia stood up and applauded. Yahoo called the reaction instantly: "Bravo Scott."

"Scott, you earned that walkout, king."
— viewer reaction, Yahoo Lifestyle

What followed wasn't a villain edit — it was a redemption arc. The wronged-but-dignified groom became the season's "big softie": paying a stranger's groceries, giving away fuel to fans, and hard-launching a new chapter. His bio says it best: "It's free to be kind."

Scott McCristal MAFS wedding
The wedding · Feb 2026
The growth story

26K to 161K
in one season

Every figure below is press-verified and dated. The surge after the finale is the story: audiences didn't just watch Scott — they followed him home.

26K
Feb · premiere
49K
Apr 7 · letter airs
73.8K
Apr 20 · season ends
150K
May 19 · #3 of cast
161K+
Now · still climbing
follower growth in ~100 days
+76K in the month after the finale
Top 3 most-followed MAFS 2026 cast
The platform behind him

MAFS 2026 was
Australia's #1 show

16M
Total national reach — Nine
2.76M
Average audience per episode
3M
Grand finale viewers
4.8B
Minutes streamed on 9Now

Every one of its 39 episodes won its timeslot. Nine calls it "a cross-platform phenomenon" — and Scott was one of its defining storylines.

More than a reality star

An entrepreneur
with an engine room

Scott walked into MAFS already running three businesses. Fame didn't make him — it multiplied him. Brands aren't partnering with a personality; they're partnering with an operator who converts attention into revenue.

Automotive

McCristal Motors

Gold Coast car dealership. Sales up +43% during the season — proof his audience buys.

Finance

A Lend Finance

Loan brokerage — new client enquiries up +78% on the back of the show.

Marine & adrenaline

Jetski United

Jet ski servicing and lifestyle — the adrenaline arm of the portfolio.

Next chapter

McCristal Life

New lifestyle venture in launch — +127% enquiries across the portfolio since February.

Content pillars

Four lanes,
one audience

Scott's TikTok content

Cars & adrenaline

Supercars, jet skis, karting — his pinned TikTok alone has 5.3M views, with clips at 428K, 221K and 209K behind it.

Scott on TV

Fitness & longevity

A self-described "longevity junkie" — gym content with four reality-TV runs of on-camera confidence behind it.

Scott and Brienna

The couple chapter

The hard launch with fitness influencer Brienna Stockdale (148K followers) made every masthead in the country — combined-reach couple campaigns are on the table.

Scott finance content

Kindness & heart

Grocery runs for strangers, fuel giveaways for fans — "It's free to be kind" isn't a slogan, it's his bio.

Featured in

15+ outlets
and counting

Daily MailYahooPedestrian.TVNew IdeaWHOGraziaHeartCapitalThe TabWomen's WeeklyNow to LoveTV WeekTechRadarMSNSo Dramatic!
Why brands win

Clean slate.
Category exclusivity ready.

Unlike much of the cast, Scott has no existing brand ambassadorships — the first partner in each category gets him exclusively, with an audience in Australia's prime 25–54 grocery-buyer demo.

Automotive Finance & fintech Fitness & men's grooming Menswear Travel & hospitality Home & lifestyle
"Incredibly brand-safe, widely liked... exactly what brands look for."
— Alyssa Stevenson, talent agent (ASM), to Pedestrian.TV
Ways to partner

Pick your lane

Single drop
From $1.2K
One post, one platform
  • IG post, Reel or TikTok
  • Story amplification
  • Performance snapshot
Most popular
Series
From $4.5K
Cross-platform mini-campaign
  • 4-content series across IG + TikTok
  • Whitelisting for paid boosting
  • Raw assets + full report
Ambassador
$POA
Always-on + usage rights
  • Ongoing presence, all platforms
  • Category exclusivity
  • Appearances (from $3.5K) & events

Indicative starting points benchmarked to published MAFS 2026 market rates — bundles, retainers and couple campaigns with Brienna available on request.

Let's talk

Put your brand
in the fast lane

Brand & sponsorships
srmccristal@gmail.com
Scott McCristal
Gold Coast, QLD