Reese BrosThe Bros
SmokoSmoko
Australian Comedy DuoMedia Kit 2026

Two brothers from Down Under
0M+
Combined following
0M+
Views & reach · YTD
0%
Organic — no paid boosting
Scroll
Live

Counting up right now

Real follower counts, ticking as the audience grows — this is what momentum looks like.

Counts verified against platform data 17 Aug 2026 · syncing with live platform feeds…
Reese Bros on smoko
COMEDY CREATORS OF THE YEAR ★ 2023 ★ AU #1
Why partner with the Reesebros?

Big personalities.
Humble roots.

Crowned Australia's TikTok Comedy Creators of the Year in 2023, the Reesebros are a comedy-first Aussie media brand — true-blue larrikin humour that feels like a laugh with your best mates. While most creators stay in their lane, the boys build bridges: sparking connections and paving the way for the next generation of social media legends.

When the Reesebros put their name to a product, people don't scroll past — they watch, share, engage, click and buy. Partner with them and you're not renting eyeballs; you're borrowing trust, reaching a loyal, primarily Australian audience across every format.

01
01 · The numbers

Why brands win
with the boys

0M+
Views & reach · YTD
0M+
Combined following
0%
Reach from non-followers
0%
Organic — no paid boosting
0M
TikTok views · YTD
0M
TikTok likes · YTD
18–34
Core age · 70%+ male
2023
AU Comedy Creators of the Year
Strong engagementCultural capitalTrusted tone of voice100% organic reachLoyal audienceUniquely AustralianCreative scriptwriting & executionAuthentic presence
02
02 · The audience

Who's actually watching

A core 18–34 crowd, 70%+ male, most-Australian on the flagship channels — and 97% of Instagram reach comes from non-followers.

4M+ combined following

0M+followers
TikTok1.6M
Instagram1.4M
Facebook941K
YouTube410K
Snapchat110K
Plus 235K following the boys' personal creator pages.

Top markets — TikTok (YTD)

Australia38%
United Kingdom9.6%
United States7.5%
New Zealand4.6%
Instagram skews more global — US 16.8%, AU 16.6%, India 8.4%.

Age breakdown by platform

Instagram
TikTok
Facebook
18–2425–3435–4445–5455+ / other
Gender skews male across the board — Instagram 81% · TikTok 69% · Facebook 73%. Most-Australian on flagship channels (TikTok AU 38%, Facebook AU 52%); Instagram runs more global.
03
03 · Content pillars

Four engines, one brand

Viral Reese Bros clip
❤ 220K
↗ 41.3K shares
Skits / Socials
195M+
views · YTD

Short-form comedy across IG, TikTok & Facebook — the reach engine.

YouTube
410K
following

Long-form home of the brand — the deepest integrations.

Reese Family Podcast
10K
following

Tom, Kell & Lani round the mic — depth, loyalty, a mate's-tip host-read.

Streaming
Live
Kick · IG · TikTok Live · Twitch

Live & unfiltered — real reactions, real community.

04
04 · Reach & engagement

Channel by channel

PlatformFollowingViews / reachHighlight
TikTok1.6M130.9M9.9M likes · 863K shares (YTD)
Instagram1.4M41.5M97% reach from non-followers (90d)
Facebook941K23M82% non-follower reach (90d)
YouTube410KLong-form home of the brand
Snapchat110KYounger, story-native audience
Combined4M+195M+YTD views & reach
05
05 · Brands that backed the boys

Partners & proof

Dr. Squatch campaignDr. Squatch · featured reel
Dr. Squatch

'Manlandia' AU launch

Cultural-influence campaign promoting their Woolworths rollout — driving in-store traffic nationwide.

0M
views · featured reel
97K likes · 26K shares
MasterFoods

'Democracy Sauce'

Humour-driven content amplifying the election-period campaign — tapping Aussie culture.

National
brand awareness
Cultural relevance play
Four Loko

AU market launch

Long-term creator partnership for the brand's official Australian launch — blending brand with the boys' banter.

Long-term
creator deal
Young AU demographic
06
06 · Market rates

Straight-up pricing

Indicative starting points — bundles & long-term retainers available.

Instagram Story
210K+ exposure
$6,000
TikTok Video
1.5M+ exposure
$14,000
Instagram Reel
2.8M+ exposure
$20,000
Reel across IG, TikTok, Shorts, FB & Snap
6M+ exposure
$28,000
Paid usage — all platforms · ∞$2k/wk · $5k/mo
07
07 · Ways to partner

Pick your poison

Starter
From $6k
One asset, one platform
  • Single IG story or TikTok clip
  • 1 social clip cut-down
  • Performance snapshot
Most popular
Series
From $28k
Cross-platform reel series
  • 5-skit series across all 4 socials
  • Whitelisting for paid boosting
  • Raw + final assets, full report
Ambassador
$2k/wk+
Always-on + usage rights
  • Ongoing presence, all pillars
  • Priority + category exclusivity
  • Quarterly strategy with the boys
Let's talk

For all enquiries
— contact

Brand & Sponsorships
management@reesebros.org
Direct
marcus@reesebros.org
Phone
0452 515 476
@reesebrosInstagramTikTokFacebookYouTube
⬇ Download the PDF media kit
Reese Bros