Team GuideBrand Hunter Playbook
WELCOME TO THE TEAM!
This guide shows your job, step by step. Simple words. Short steps. Read it once, then keep it open while you work.
This guide shows your job, step by step. Simple words. Short steps. Read it once, then keep it open while you work.
Marty and Michael make funny videos. Brands pay to be inside the videos. Big brands already worked with them: McDonald's, KFC, Pepsi, UFC and more. They were also on America's Got Talent on TV in the USA.
Your job in one line: find brands that will pay Marty and Michael to make a video. You do 3 things, again and again:
Find brands that fit our fans. Find the right person at the brand.
Send a short, friendly email. Always attach the media kit file.
When a brand replies, answer fast and pass it to Marty and Michael. They close the deal. Not you.
Use the brand list in Part 4. Pick one brand. Check: do young men (18–34) buy this? If yes, it is a good brand for us.
Use the Email Finder in Part 5: type the brand name and it gives you all the searches. Look for the person who does marketing, or the brand's contact email.
💡 Tip: An email to a real person works better than info@brand.com 📮 If your email bounces back ("address not found") — the address is dead. Check the brand's website and try another one.Copy Email 1 from Part 6. It is ready — nothing to change. Always attach the media kit (the pitch deck file with all our numbers). Then send.
No reply after 4 days? Send the follow-up email (also in Part 5). Still no reply after 4 more days? Send one more. After 2 follow-ups, stop. Move to the next brand.
💡 Follow-ups win: emails with a follow-up get about 40% more replies. Never skip it.Put every email in the tracker: brand name, person, date, what happened. When a brand replies — answer the same day, always. A fast reply shows the brand we are keen. Use Email 3 in Part 6 to say thanks, then pass the deal to Marty and Michael the same day.
⚡ Speed matters: brands often reply within 1 hour. A brand that replies is interested right now — wait 3 days and they go cold.Our fans are mostly men, 18–34 years old, in the USA, Australia and the UK. So we hunt brands these men love. Dark blue = brands we already worked with (use them as proof!). Light = good new targets.
Remember: the ✓ brands are your best weapon. In your email you can say: "We already made videos for McDonald's, KFC and Pepsi." Brands trust brands.
Type any brand name and press Find. You get: ready-made search buttons (each opens in a new tab) and the most common email guesses to try. Takes 2 minutes per brand.
Nothing to change. Copy the email, attach the media kit, press send. That is all.
Subject: Marty and Michael x [Brand name] (15 million followers) Hey Guys, I'm reaching out on behalf of Marty and Michael, a Brisbane based comedy duo with over 15 million combined followers and more than 3 billion views. They've worked with brands like McDonald's, KFC, Pepsi and Menulog, and they'd love to know if you'd be open to collaborating on something together. The boys post new videos every week across YouTube, Instagram, their podcast and their website, so your brand gets seen again and again by a huge, loyal audience. I've attached the media kit with all the numbers. We'd love to chat about whether this is possible and what it could look like! Thanks so much,
Subject: Re: Marty and Michael x [Brand name] (15 million followers) Hey Guys, Just floating this back to the top of your inbox! The boys are still keen to collaborate and I'd love to see if there's something there. Media kit attached again — happy to chat whenever suits. Thanks so much,
Hey! Thanks so much for getting back to me. Great to hear you're keen — I'll connect you with the team so we can organise a chat and see what we can do! Thanks so much,
Find 10 new brands. Find the right person for each one.
Send 5 pitch emails. Media kit attached. Update tracker.
Send 5 more pitch emails. Update tracker.
Send follow-ups to everyone from 4+ days ago.
Clean the tracker. Send a short message: emails sent, replies, hot brands.
Every brand you email goes in this list. Three things to do: 1) add the brand, 2) change the status when something happens, 3) press "Save my list" before you close this page.
| Date | Brand | Category | Contact | Status | Notes |
|---|